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Technology Consultants

Finding the right technology expertise for your business

A practical guide to finding the technology expertise your business needs.

Technology decisions are rarely just about choosing a platform. The right expertise depends on what you are trying to achieve, the technology you already have, the complexity of your environment and the capabilities you have internally.

You may need help with Microsoft and Azure, SAP, Salesforce, cloud, data, enterprise applications or AI. You may need someone to advise on the direction, lead a transformation or provide specialist implementation expertise.

The challenge is knowing which type of technology consultant you actually need.

What is a technology consultant?

A technology consultant helps businesses use technology to solve business problems, improve performance or deliver change.

The role can range from strategic advice and technology planning through to implementation, integration and transformation.

A technology consultant might help an organisation:

  • Define a technology strategy
  • Select the right platform or solution
  • Modernise existing systems
  • Move workloads to the cloud
  • Introduce AI capabilities
  • Integrate different systems
  • Improve data and analytics
  • Transform business processes
  • Implement enterprise applications
  • Manage technology change

The expertise required depends on the problem.

Looking for strategic technology expertise? Explore AI Strategy

Why choosing the right technology expertise matters

Technology environments have become increasingly complex.

A business might already use Microsoft 365, Azure, SAP, Salesforce and several specialist applications. Adding another technology does not necessarily solve the underlying problem.

For example, a business looking to introduce AI might need Azure AI expertise, but it could also need data, integration, security, application development or business transformation expertise.

The question is therefore not simply:

“Which technology should we use?”

It is:

“What are we trying to achieve, and what technology expertise do we need to achieve it?”

Need help identifying the right type of expertise? Take the assessment

What types of technology consultants are there?

Microsoft and Azure consultants

Microsoft and Azure consultants help organisations design, implement and optimise Microsoft technologies and cloud environments.

This can include Azure infrastructure, applications, data, security and AI.

For businesses exploring AI on Microsoft technology, specialist expertise may include:

  • Azure AI
  • Microsoft Foundry
  • Microsoft Copilot
  • Copilot Studio
  • Azure data and analytics
  • Azure infrastructure
  • AI security and governance

Looking for Microsoft or Azure expertise? Find Microsoft & Azure consultants.

SAP consultants

SAP consultants specialise in enterprise applications and business processes supported by the SAP ecosystem.

Depending on the requirement, this can include ERP transformation, finance, supply chain, HR, data, integration and SAP technology strategy.

Looking for SAP expertise? Find SAP consultants.

Salesforce consultants

Salesforce consultants help businesses design, implement, optimise and integrate Salesforce environments.

The requirement may involve CRM strategy, sales, service, marketing, data, automation or integration with other business systems.

Looking for Salesforce expertise? Find Salesforce consultants.

Cloud consultants

Cloud consultants help businesses assess, design and transform their cloud environments.

This can include:

  • Cloud strategy
  • Cloud migration
  • Infrastructure
  • Application modernisation
  • Security
  • Cost optimisation
  • Hybrid cloud
  • Cloud operating models

Cloud expertise may span Azure, AWS, Google Cloud or multiple platforms.

Need broader cloud expertise? Find cloud consultants.

Data and AI consultants

Technology decisions increasingly depend on the quality and accessibility of business data.

Data consultants can help with data strategy, architecture, engineering, analytics, business intelligence and AI data foundations.

Looking at AI as well as data? Explore AI consultants

Digital transformation consultants

Digital transformation consultants focus on broader business change rather than a single technology.

They may help organisations redesign processes, introduce new operating models, modernise systems and use technology to improve customer or employee experiences.

Planning a wider transformation? Explore AI transformation

Technology expertise for AI

AI has made the relationship between business strategy and technology even more important.

An AI initiative may involve:

Strategy → Data → Models → Applications → Integration → Security → Governance → Adoption

No single technology specialist necessarily covers all of these areas.

For example, building an AI agent may require expertise in models and agent development, but also data, integration, security and the business process the agent is intended to support.

Looking for specialist AI expertise? Explore AI Agents

Need to automate a business process? Explore AI Automation

Technology consultant vs technology specialist

The terms are often used interchangeably, but there can be an important difference.

A technology consultant will often help define the problem, assess options and recommend or lead a solution.

A technology specialist may have deeper expertise in a particular technology, platform or technical discipline.

For example, a business might use a technology consultant to determine how it should approach an Azure transformation and then bring in Azure specialists to deliver particular parts of the programme.

The two roles can complement each other.

Need independent specialist expertise? Find freelance AI consultants

Technology consultant vs technology company

You may also need to decide whether you need an individual consultant or a technology company.

An independent consultant can provide specialist expertise, advice or leadership without requiring a large delivery team.

A consultancy or technology partner may be more appropriate where the requirement involves a substantial implementation, multiple technical disciplines or ongoing managed services.

Looking for an AI company or delivery partner? Explore AI agencies

When should you use a technology consultant?

Technology consulting can be useful when:

  • You are planning a major technology change.
  • Your existing systems are becoming difficult to manage.
  • You are considering moving to the cloud.
  • You need to select a technology platform.
  • You want to introduce AI into an existing environment.
  • You need to integrate different systems.
  • You are planning an ERP or CRM transformation.
  • You need specialist expertise that you do not have internally.
  • You are unsure whether to build, buy or integrate.
  • You need independent advice before committing to a technology partner.

Sometimes the requirement is clear.

Sometimes it isn’t.

If you know you need an SAP consultant, Azure specialist or Salesforce consultant, you can search specifically for that expertise.

But if you simply know that something needs to change, the first requirement may be to understand what expertise is actually needed.

Not sure what you need? Get your AI & technology assessment.

What should you consider when choosing a technology consultant?

The technology itself is only one consideration.

Look at:

Relevant experience
Have they worked on similar problems, organisations or technology environments?
Business understanding
Can they understand the commercial or operational problem, rather than simply recommend technology?
Technical expertise
Do they have sufficient depth in the relevant platform or technology?
Independence
Are they recommending the technology that best fits the requirement, or the technology they happen to sell?
Delivery experience
Have they taken similar work beyond strategy and into implementation?
Scale
Do you need an individual specialist, a small team or a larger technology partner?
Commercial understanding
Can they connect technology investment with business value, cost and outcomes?

How to find the right technology expertise

Start with the business requirement.

Instead of beginning with:

“I need an Azure consultant.”

Try to define:

“We need to modernise our applications and introduce AI capabilities.”

That distinction matters.

The first statement describes a technology.

The second describes a business requirement.

Once the requirement is understood, it becomes easier to determine whether you need Azure expertise, AI expertise, application development, data engineering, integration, transformation leadership or several of these capabilities.

Describe your requirement and find the right expertise.

Find the right technology expertise

You do not always need to know the name of the consultant you are looking for.

If you can describe the business problem, the desired outcome and the technology you already have, the required expertise can often be identified from there.

Our assessment is designed to help with exactly that.

Tell us what you are trying to achieve and get an assessment of the AI and technology expertise that may be relevant to your business.

  • Here’s what we think you need.
  • Here’s why.
  • Here’s who can help.
Get your AI assessment Maximum 5 questions.